by Ionmoon | Sep 20, 2025 | Cultural Intelligence, AI, Blog, COUNTRY INISGHTS
Why AI-Driven Campaigns Fail in Germany (and How to Fix Them) Cultural insights & AI When AI Gets It Wrong and Germans Say “Nein” Using AI which can scale campaigns in seconds, is a very temping idea. But without addressing cultural nuance, markets like Germany...
by Ionmoon | Jul 20, 2025 | Blog, Industry Updates
Write for people, not machines (the way it always should have been) Industry insights The fall of the house of SEO? It sounds almost dramatic, doesn’t it? A bit like The Fall of the House of Usher: something old, decaying, collapsing under its own weight after years...
by Ionmoon | Jun 24, 2025 | Cultural Intelligence
Culture in your Tactics From Awareness to Action Cultural insights How to Operationalise Cultural Intelligence in Global Marketing If you’ve made it this far, you already know culture isn’t fluff. It’s infrastructure. If you read the article on Culture in your...
by Ionmoon | Jun 6, 2025 | Cultural Intelligence
How do I build Trust in international marketing and sales? Trust based on cooperation between marketing and sales MARKETING-SALES FUNNEL Cooperation between marketing and sales We often consider cultural differences between us and our clients during our international...
by Ionmoon | Jun 4, 2025 | Cultural Intelligence
Patience, Time and Trust: Doing Business Across Borders Cultural insights Patience, Time & Trust When you talk to a client for the first time, the wish is often explicit: a good conversation, a click and preferably the same day, a signature on an assignment....
