Knowledge hub
Blog, INSIGHTS, White papers, CASE STUDIES, CULTURAL INTELLIGENCE CENTER,
News & Updates
It is fascinating to work in an ever-changing environment. I am excited to share my discoveries and knowledge with you. Here, you will find my blog articles on trends, insights, cultural differences, and more. I also work on white papers and e-books. These published white papers and e-books will be available here soon.
Fall of SEO
The SEO world is being turned upside down. Google is completely revamping its search results. Less impact from your once “great” rankings. Those new AI overviews provide answers at a glance. No need to click on a website and have a look to see if they might have the answer. “Heaven for users.” Marketeers might feel it is entirely otherwise and panic.
Culture as a Strategy
Culture doesn’t just influence preferences; it shapes the entire process. It isn’t just a detail in international marketing. It is the strategy. This post challenges conventional go-to-market plans by reframing culture as the foundation of global growth. From how trust is formed in Japan to what signals confidence in the US, cultural context shapes every touchpoint: UX, media, KPIs, and even your analytics dashboard. Learn how to replace replication with resonance and why growth without cultural empathy is just expansion in disguise.
What is culture?
Cultural insights Navigating Cultural Understanding in International Sales and MarketingDid you ever had the experience a deal slipped through your fingers, leaving you scratching your head,...
Decoding business culture Netherlands and Belgium
Cultural insights Navigating Cultural Understanding in International Sales and MarketingAt first glance, the Netherlands, and Belgium might look like two peas in a pod. They share a border, some...
Bridging the Digital Divide
International Marketing Addressing the challenge of reaching audiences in different regions Addressing the challenge of reaching audiences in regions with varying levels of digital access....
A Halloween Horror Story
Case story It was a dark and stormy Thursday…Just before Halloween, the kind of night when the wind whispers through your CRM and shadows move across your KPI dashboard. That’s when the call came...
Building trust in an international setting
Cultural insights How Building Trust Drives Success in Global Marketing StrategiesAs every sales person knows, in international business, where transactions span across countries and cultures,...
One size fits all?
10 September 2022 Culture Insights One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A...
Product-Market-Fit
Expanding into international markets requires thorough research. A good product-market-fit is essential for successful exports. Does your company fit into the new market, and how do you research it? Read the 5 steps for a product-market-fit.
Closing the age gap
The age group +55 and +65 are rising in the use of digital channels for social contact, shopping, searching etc. These numbers will keep rising in the next decades
GERMANY E-COMMERCE TREND 2020
Germany is leading in online sales of fashion and accessories. The figures in the first two weeks of this month show an increase, especially in this sector. When you look at the largest webshops in...
Genuine interest from abroad?
How can you determine if there’s genuine interest from abroad? How do you know if there are opportunities for your business in international markets?