For more than two decades, I’ve been helping businesses, entrepreneurs, and teams navigate the changing landscape of international marketing, digital strategy, and cultural understanding.
From hands-on workshops to conference stages, my focus has always been to make complex topics clear, practical, and immediately valuable.

Whether it’s about breaking into new markets, understanding cross-border customer behaviour, or using AI in smarter ways, I believe real impact comes from real-world experience, not just theory. My workshops and talks are built around what actually works in practice, tailored to the challenges companies face today.

Every session is designed to spark ideas, encourage action, and offer tools to apply immediately.
Whether you’re a startup aiming for growth, a seasoned team entering new territory, or an organisation ready to think differently, I’m here to help you move forward with clarity and confidence.

Across Borders and Industries, Real Insight Moves People Forward

This belief drives the workshops, presentations, and hands-on sessions I deliver on cross-cultural analytics and international market strategy.

Understanding cultural differences isn’t just a nice-to-have; it’s essential for international growth.
Markets behave differently across borders. So do customers, search habits, and decision-making processes. That’s why cross-cultural analytics is at the heart of many of my sessions.

I help teams move beyond the numbers, uncover real human behaviour, and turn cultural insights into more innovative strategies. Whether through hands-on workshops, in-company sessions, or conference talks, my focus is always the same: making cultural analysis practical, actionable, and directly linked to business success.

Because when you truly understand the people you’re reaching, growth becomes natural.