ABOUT
I’m Geddy
Strategy is great.
But a strategy rooted in real-world insight?
That’s powerful.
Nice to meet you
WHAT I DO
I help international companies turn marketing data and cultural nuance into smart, human-centred strategy.
I’ve been in digital marketing since 1999, long before SEO was a buzzword and websites still had hit counters. Since then, I’ve helped businesses across industries understand how people search, behave, and connect online. Today, that journey continues, with new tools, smarter data, and AI-enhanced insights that make it easier than ever to spot real opportunities and avoid costly missteps.
Through IONMOON, I advise and train international companies expanding into Europe, especially in markets like Germany, the Netherlands, Scandinavia, Belgium, and France. Whether we’re unpacking analytics, refining positioning, or exploring how AI can support smarter and more innovative content strategies, I keep one foot in the numbers and the other firmly in the real world of Human behaviour, culture, and communication.
HOW?
I’m not an agency. I’m a strategic partner.
I don’t run your campaigns, I empower your team to do it better.
Here’s how I support my clients:
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Strategic Marketing Consulting
Clear, personalised guidance on market entry, positioning, and message refinement across European markets. -
Training & In-House Workshops
Practical, energising sessions that sharpen your team’s skills in digital strategy, cultural marketing, search behaviour, and analytics interpretation. -
Analytics & Insight Sessions
I help you make sense of the numbers and turn them into real, human insights that drive smarter actions. -
Localization & Content Audits
Is your message landing in the right way, in the right place, with the right tone? I help fine-tune your approach for local resonance.
Why I Chose Consulting Over Scaling
I built and led a thriving agency, growing the team to 16 people and delivering international success for our clients. But in time, I realised I’m at my best when working closely with people, not managing projects, but shaping ideas, solving challenges, and transferring knowledge. That’s why I chose to step away from agency life and build a business around consulting, training, and speaking, and I haven’t looked back since.
Why SMEs
SMEs are the backbone of any economy. Although they may be smaller in size, they together represent about 95% of all businesses and contribute considerable energy, ambition, and innovation to the world of trade and commerce.
What I admire most about SMEs is their versatility. Many are family-owned, deeply rooted in their markets, and driven by a long-term vision rather than short-term trends. They are often close to their customers, quick to adapt, and courageous enough to diversify and explore new markets to spread their risks.
Working with SMEs means working where it truly matters, helping real businesses move forward with real impact.
That’s why I choose to focus my consulting, training, and speaking work on supporting SMEs that are ready to think internationally, sharpen their strategy, and grow beyond borders.
HAVE A LOOK AT MY PORTFOLIO
Welcome to a curated selection of my professional journey, where strategic thinking meets creative precision. My portfolio offers a window into the projects, partnerships, and passion that drive my work across digital innovation, storytelling, and design. Whether it’s shaping a compelling brand narrative, developing seamless digital experiences, or guiding organisations through complex transformations, each piece reflects a commitment to clarity, originality, and purpose. With a background rooted in both conceptual thinking and hands-on execution, I aim to bridge ideas with impactful outcomes. Curious to see what that looks like in practice? Please take a closer look at the diversity of my clients, the results, and the thought process behind them.
WORKSHOPS & SPEAKING
Understanding culture isn’t about clichés. It’s about context, tone, timing, and knowing what gets lost between the lines.
I lead talks, workshops, and team sessions that help international organisations navigate the subtle but costly gaps in cross-border marketing and communication.
Whether you’re a commercial team launching across regions or a group of creatives working across languages, my sessions are designed to challenge assumptions, reveal blind spots, and build absolute clarity.
Culture as a Strategy
Culture doesn’t just influence preferences; it shapes the entire process. It isn’t just a detail in international marketing. It is the strategy. This post challenges conventional go-to-market plans by reframing culture as the foundation of global growth. From how trust is formed in Japan to what signals confidence in the US, cultural context shapes every touchpoint: UX, media, KPIs, and even your analytics dashboard. Learn how to replace replication with resonance and why growth without cultural empathy is just expansion in disguise.
What is culture?
Cultural insights Navigating Cultural Understanding in International Sales and MarketingDid you ever had the experience a deal slipped through your fingers, leaving you scratching your head, wondering what just happened? If you’re involved in international sales and...
Decoding business culture Netherlands and Belgium
Cultural insights Navigating Cultural Understanding in International Sales and MarketingAt first glance, the Netherlands, and Belgium might look like two peas in a pod. They share a border, some history, and even a language, so expanding your business into both should...
Every idea has the potential to grow into something powerful.
Ready to Start a New Conversation?
Looking for a fresh perspective, a strategic partner, or simply someone to exchange ideas with? Let’s connect; a good conversation can be the beginning of something valuable. Whether you need a fresh view, a second opinion, or a hands-on partner to help you grow internationally, I’m always open to seeing where the right connection can lead.