ABOUT
I’m Geddy
Strategy is great.
But a strategy rooted in real-world insight?
That’s powerful.
Nice to meet you
WHAT I DO
I help international companies turn marketing data and cultural nuance into smart, human-centred strategy.
I’ve been in digital marketing since 1999, long before SEO was a buzzword and websites still had hit counters. Since then, I’ve helped businesses across industries understand how people search, behave, and connect online. Today, that journey continues, with new tools, smarter data, and AI-enhanced insights that make it easier than ever to spot real opportunities and avoid costly missteps.
Through IONMOON, I advise and train international companies expanding into Europe, especially in markets like Germany, the Netherlands, Scandinavia, Belgium, and France. Whether we’re unpacking analytics, refining positioning, or exploring how AI can support smarter and more innovative content strategies, I keep one foot in the numbers and the other firmly in the real world of Human behaviour, culture, and communication.
HOW?
I’m not an agency. I’m a strategic partner.
I don’t run your campaigns, I empower your team to do it better.
Here’s how I support my clients:
-
Strategic Marketing Consulting
Clear, personalised guidance on market entry, positioning, and message refinement across European markets. -
Training & In-House Workshops
Practical, energising sessions that sharpen your team’s skills in digital strategy, cultural marketing, search behaviour, and analytics interpretation. -
Analytics & Insight Sessions
I help you make sense of the numbers and turn them into real, human insights that drive smarter actions. -
Localization & Content Audits
Is your message landing in the right way, in the right place, with the right tone? I help fine-tune your approach for local resonance.
Why I Chose Consulting Over Scaling
I built and led a thriving agency, growing the team to 16 people and delivering international success for our clients. But in time, I realised I’m at my best when working closely with people, not managing projects, but shaping ideas, solving challenges, and transferring knowledge. That’s why I chose to step away from agency life and build a business around consulting, training, and speaking, and I haven’t looked back since.
Why SMEs
SMEs are the backbone of any economy. Although they may be smaller in size, they together represent about 95% of all businesses and contribute considerable energy, ambition, and innovation to the world of trade and commerce.
What I admire most about SMEs is their versatility. Many are family-owned, deeply rooted in their markets, and driven by a long-term vision rather than short-term trends. They are often close to their customers, quick to adapt, and courageous enough to diversify and explore new markets to spread their risks.
Working with SMEs means working where it truly matters, helping real businesses move forward with real impact.
That’s why I choose to focus my consulting, training, and speaking work on supporting SMEs that are ready to think internationally, sharpen their strategy, and grow beyond borders.
HAVE A LOOK AT MY PORTFOLIO
Welcome to a curated selection of my professional journey, where strategic thinking meets creative precision. My portfolio offers a window into the projects, partnerships, and passion that drive my work across digital innovation, storytelling, and design. Whether it’s shaping a compelling brand narrative, developing seamless digital experiences, or guiding organisations through complex transformations, each piece reflects a commitment to clarity, originality, and purpose. With a background rooted in both conceptual thinking and hands-on execution, I aim to bridge ideas with impactful outcomes. Curious to see what that looks like in practice? Please take a closer look at the diversity of my clients, the results, and the thought process behind them.
WORKSHOPS & SPEAKING
Understanding culture isn’t about clichés. It’s about context, tone, timing, and knowing what gets lost between the lines.
I lead talks, workshops, and team sessions that help international organisations navigate the subtle but costly gaps in cross-border marketing and communication.
Whether you’re a commercial team launching across regions or a group of creatives working across languages, my sessions are designed to challenge assumptions, reveal blind spots, and build absolute clarity.
Decoding business culture Netherlands and Belgium
Cultural insights Navigating Cultural Understanding in International Sales and MarketingAt first glance, the Netherlands, and Belgium might look like two peas in a pod. They share a border, some history, and even a language, so expanding your business into both should...
Bridging the Digital Divide
International Marketing Addressing the challenge of reaching audiences in different regions Addressing the challenge of reaching audiences in regions with varying levels of digital access. Discussing inclusive strategies that ensure marketing efforts are equitable and...
How to choose an international marketing agency
International Marketing How to choose an international marketing agencyIf “Emily in Paris” has graced your Netflix watchlist, you’ve witnessed the quintessential culture clash comedy, a tête-à-tête of the American go-getter spirit with the French "je ne sais quoi"....
A Halloween Horror Story
Case story It was a dark and stormy Thursday…Just before Halloween, the kind of night when the wind whispers through your CRM and shadows move across your KPI dashboard. That’s when the call came in.On the other end of the line: a Dutch company caught in a full-blown...
Building trust in an international setting
Cultural insights How Building Trust Drives Success in Global Marketing StrategiesAs every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone of any successful strategy. Trust is not...
One size fits all?
10 September 2022 Culture Insights One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person's background and culture determine how they deal with problems....
Product-Market-Fit
Expanding into international markets requires thorough research. A good product-market-fit is essential for successful exports. Does your company fit into the new market, and how do you research it? Read the 5 steps for a product-market-fit.
Closing the age gap
The age group +55 and +65 are rising in the use of digital channels for social contact, shopping, searching etc. These numbers will keep rising in the next decades
GERMANY E-COMMERCE TREND 2020
Germany is leading in online sales of fashion and accessories. The figures in the first two weeks of this month show an increase, especially in this sector. When you look at the largest webshops in Europe, we will find Zalando.de second place, just after Amazon.de....
Genuine interest from abroad?
How can you determine if there’s genuine interest from abroad? How do you know if there are opportunities for your business in international markets?
Every idea has the potential to grow into something powerful.
Ready to Start a New Conversation?
Looking for a fresh perspective, a strategic partner, or simply someone to exchange ideas with? Let’s connect; a good conversation can be the beginning of something valuable. Whether you need a fresh view, a second opinion, or a hands-on partner to help you grow internationally, I’m always open to seeing where the right connection can lead.