Bridge Cultural Gaps, Drive Digital Growth
Turn international ambitions into measurable success with data-driven cultural intelligence
Where Data Meets Culture, Strategy Sparks Growth
For over two decades, I’ve helped global companies move from guesswork to clarity, blending digital strategy with cultural intelligence to unlock real results across borders. IONMOON isn’t an agency. It’s your strategic partner for European growth.
I help international B2B businesses improve communication, marketing, and strategy across borders, by analysing the data and decoding the cultural nuance.
What sets IONMOON apart:
What makes working with me different is how culture, data, and strategy come together as an integrated approach. I help you move beyond basic demographics by analysing how cultural patterns shape expectations and behaviour in each market. Then we look at your data together, not just to report what’s happening, but to understand why, and what you can do with that insight. Finally, we shape your digital strategy in a way that honours your global brand while making sure it truly connects with local audiences, in their language, mindset, and decision-making style.
START Your Path to International Growth
What I Can Help You With
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European Market Strategy
Practical guidance on how to enter, or grow within, markets like Germany, the Netherlands, France, Scandinavia and beyond. -
Cultural Insight & Localisation
Make sure your message lands how you intend it to: culturally, linguistically, and emotionally. -
Training for Your Team
Workshops that demystify international digital strategy, cross-border marketing, and culturally aware content. -
Analytics With Meaning
Turning traffic, search, and engagement data into valuable insight. Less noise, more clarity.
International Digital Marketing
Develop marketing strategies that speak to local audiences while maintaining your global brand. Our cultural intelligence approach ensures your message resonates across borders.
Digital Analytics & Insights
Transform raw data into cultural insights. Understand how different markets interact with your brand and optimize your approach for each region.
Market Entry Strategy
Navigate new markets with confidence. From initial analysis to full-scale implementation, we guide your international expansion with proven methodologies.
+ years of experience
+ Clients helped
+Countries
What Drives My Work
Over the years, I’ve seen brilliant companies struggle, not because their product or strategy was wrong, but because their message didn’t travel well.
A sentence that feels sharp and confident in Dutch might seem arrogant in Germany. A slogan that works in English might sound vague in a Nordic market. A beautiful idea might fall flat simply because the cultural cues weren’t right.
That’s where I come in.
I help companies ask better questions:
- How is this message being received, not just translated?
- What values are we assuming in our tone, our visuals, our logic?
- What data is missing from this campaign story?
Who This Is For
- B2B companies working internationally or planning to expand
- Marketing teams navigating multilingual or multicultural communications
- Leaders looking for a human, analytical partner, not an agency or vendor
- Brands that value subtlety, empathy, and precision
Who I Work With
I primarily support small to mid-sized companies, often with small in-house teams. My clients are usually:
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Curious and ambitious
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Open to honest conversations
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Focused on sustainable, thoughtful growth
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Ready to understand markets before rushing in
If that sounds like you, we’ll probably work well together.
How We Can Start
I like to begin with a simple conversation: no pressure, no pitch, just a chance to hear where you’re at, where you’re hoping to go, and whether I might be the right person to help. Schedule a 30-minute free introduction session on your strategy, or just send me a message if you have any questions.
Sometimes that’s all it takes to open up a new direction.
CASE Stories
Case Study: Royal Duyvis Wiener
From No Strategy to Culturally Intelligent Digital Growth
When Royal Duyvis Wiener and I first connected, they had no internet strategy. We started from scratch, developing a global digital roadmap, launching a new global website, and introducing Google Ads to bring in relevant traffic.
As their online presence grew, so did the need for more profound insight. That’s when we introduced cultural cluster segmentation. Instead of viewing all visitors similarly, we analysed how different cultural groups interacted with the site. Certain pages thrived in one region and were overlooked in another.
This led to a new challenge: designing tailored journeys for each cluster. Together with RDW’s team, we restructured the content and navigation to better meet the expectations of diverse audiences.
What started as a website rebuild became a process of digital maturity. RDW learned to identify cultural patterns in data and utilise those insights to inform more informed decisions. The result: a more effective, culturally aware digital presence and a team that could confidently build on it.
Case Study: FAWIC Packaging
Precision Marketing for a High-Tech Niche
FAWIC builds custom transport boxes for the high-tech and aerospace industries, an extremely narrow market with very specific needs. The challenge? Online, their core keywords overlapped heavily with consumer packaging searches, drowning their signal in irrelevant noise.
To solve this, I developed what I now call the “pin-cushion” method: a targeted approach that avoids broad reach and instead focuses precisely on key industrial sectors and regions across Europe where potential clients operate. Instead of chasing volume, we zeroed in on relevance.
This method has proven effective and is still in use today. We fine-tune it regularly to reflect changes in the high-tech and aerospace industries, ensuring FAWIC stays visible exactly where it matters most, and we spend 300% less on PPC with a growing conversion rate.
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