LATEST NEWS & INSIGHTS
Being able to work in an ever-changing environment is fascinating. I love sharing my knowledge about it with you. Here, you will find my blog articles on trends, insights and more.
Bridging the Digital Divide
Addressing the challenge of reaching audiences in regions with varying levels of digital access. How to deal with inclusive strategies that ensure equitable and effective marketing efforts, regardless of the digital landscape.
How to choose a international marketing agency
In global commerce, misadventures in marketing are less about comedic relief and more about cautionary tales. Learn how to find your international marketing agency and manage it effectively.
The Concert of AI in International Trade
Let’s embark on a narrative journey /concert to explore how AI reshapes global commerce. The future of international trade with AI isn’t a solo performance; it’s a duet between technology and humanity. The key lies in striking a balance.
The Horror of Inexperience: How International Marketing Mishaps Can Haunt Your Business
A horrorstory and why companies should look not only at costs, but also at the expertise and experience of an external marketing agency.
What is culture and why need it
Delve into the intricacies of cultural understanding in international business and why it’s more important than you think.
Building trust Multiple culture
Explore how to effectively build trust through cultural intelligence in your global marketing campaigns. Why trust needs to be build from the first touch points.
One size fits all?
Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.
Product-Market-Fit
Expanding into international markets ? Read the 5 steps for a product-market-fit.
Close the age gap
The age group +55 and +65 are rising in the use of digital channels for social contact, shopping, searching etc. These numbers will keep rising in the next decade
Google Ads for B2B Companies with International Aspirations
The use of Google Ads for B2B in export marketing. Why you should use it and and how it can be effectively managed in terms of cost and targeting.
GERMANY E-COMMERCE TREND 2020
E-commerce Trends 2020 in Germany. How is this leading export country dealing with online shopping behaviour.