by Ionmoon | May 31, 2025 | Cultural Intelligence
Culture as Strategy: Navigating Cultural Understanding in International Sales and Marketing Cultural insights Cultural as Element in your International Strategy Before you localise a single interface or rewrite a single tagline, pause and consider whether this is the...
by Ionmoon | Sep 23, 2024 | Cultural Intelligence
What is culture? and why you'll need it in export Cultural insights Navigating Cultural Understanding in International Sales and Marketing Did you ever had the experience a deal slipped through your fingers, leaving you scratching your head, wondering what just...
by Ionmoon | May 7, 2024 | COUNTRY INISGHTS, Cultural Intelligence
Same Border, Different Worlds: Business Culture in the Netherlands vs. Belgium Cultural insights Navigating Cultural Understanding in International Sales and Marketing At first glance, the Netherlands, and Belgium might look like two peas in a pod. They share a...
by Ionmoon | Dec 15, 2022 | Cultural Intelligence, International Marketing Trends
Building Trust in an International Setting Cultural insights How Building Trust Drives Success in Global Marketing Strategies As every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone...
by Ionmoon | Sep 23, 2022 | Cultural Intelligence, International Marketing Trends
One size fits all? 10 September 2022 Culture Insights One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person’s background and culture determine how...
by Geddy | Oct 20, 2020 | Cultural Intelligence, Digital Analytics Deep Dives
Closing the age gap During the COVID pandemic and the lockdowns, we saw a rise in online shopping behaviour in the group “silver surfers”. (Source Google Insights-Germany) Since the pandemic in a country like Germany, more than 9.5 million people of 55+ shopped online...
