by Ionmoon | Jul 20, 2025 | Blog, Industry Updates
Write for people, not machines (the way it always should have been) Industry insights The fall of the house of SEO? It sounds almost dramatic, doesn’t it? A bit like The Fall of the House of Usher: something old, decaying, collapsing under its own weight after years...
by Ionmoon | May 31, 2025 | Cultural Intelligence
Culture as Strategy: Navigating Cultural Understanding in International Sales and Marketing Cultural insights Cultural as Element in your International Strategy Before you localise a single interface or rewrite a single tagline, pause and consider whether this is the...
by Ionmoon | Sep 23, 2024 | Cultural Intelligence
What is culture? and why you'll need it in export Cultural insights Navigating Cultural Understanding in International Sales and Marketing Did you ever had the experience a deal slipped through your fingers, leaving you scratching your head, wondering what just...
by Ionmoon | May 7, 2024 | COUNTRY INISGHTS, Cultural Intelligence
Same Border, Different Worlds: Business Culture in the Netherlands vs. Belgium Cultural insights Navigating Cultural Understanding in International Sales and Marketing At first glance, the Netherlands, and Belgium might look like two peas in a pod. They share a...
by Ionmoon | Apr 6, 2024 | My Thoughts
Bridging the Digital Divide Inclusive Strategies for Global Reach International Marketing Addressing the challenge of reaching audiences in different regions Addressing the challenge of reaching audiences in regions with varying levels of digital access. Discussing...
