by Ionmoon | Jun 24, 2025 | Cultural Intelligence
Culture in your Tactics From Awareness to Action Cultural insights How to Operationalise Cultural Intelligence in Global Marketing If you’ve made it this far, you already know culture isn’t fluff. It’s infrastructure. If you read the article on Culture in your...
by Ionmoon | Jun 6, 2025 | Cultural Intelligence
How do I build Trust in international marketing and sales? Trust based on cooperation between marketing and sales MARKETING-SALES FUNNEL Cooperation between marketing and sales We often consider cultural differences between us and our clients during our international...
by Ionmoon | Jun 4, 2025 | Cultural Intelligence
Patience, Time and Trust: Doing Business Across Borders Cultural insights Patience, Time & Trust When you talk to a client for the first time, the wish is often explicit: a good conversation, a click and preferably the same day, a signature on an assignment....
by Ionmoon | May 31, 2025 | Cultural Intelligence
Culture as Strategy: Navigating Cultural Understanding in International Sales and Marketing Cultural insights Cultural as Element in your International Strategy Before you localise a single interface or rewrite a single tagline, pause and consider whether this is the...
by Ionmoon | Sep 23, 2024 | Cultural Intelligence
What is culture? and why you'll need it in export Cultural insights Navigating Cultural Understanding in International Sales and Marketing Did you ever had the experience a deal slipped through your fingers, leaving you scratching your head, wondering what just...
