by Ionmoon | Oct 31, 2023 | Case story, My Thoughts
The Horror of Inexperience: A Halloween Tale from the Digital Underworld Case story It was a dark and stormy Thursday… Just before Halloween, the kind of night when the wind whispers through your CRM and shadows move across your KPI dashboard. That’s when the call...
by Ionmoon | Dec 15, 2022 | Cultural Intelligence, International Marketing Trends
Building Trust in an International Setting Cultural insights How Building Trust Drives Success in Global Marketing Strategies As every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone...
by Ionmoon | Sep 23, 2022 | Cultural Intelligence, International Marketing Trends
One size fits all? 10 September 2022 Culture Insights One size fits all? Working with a one-size-fits-all global culture certainly does not mean that this corporate culture is implemented the same way everywhere.A person’s background and culture determine how...
by Ionmoon | Apr 26, 2022 | Market Entry Stories, Tech & Tools
Product-Market-Fit in Global Marketing Strategies International Trade 5 Focus points in your product-market-fit As every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone of any...
by Ionmoon | Mar 3, 2020 | COUNTRY INISGHTS, International Marketing Trends
GERMANY E-COMMERCE TREND 2020 Germany is leading in online sales of fashion and accessories. The figures in the first two weeks of this month show an increase, especially in this sector. When you look at the largest webshops in Europe, we will find Zalando.de second...
