TAKE YOUR EXPORT RESULTS TO NEW HEIGHTS
GLOBAL MARKETING
Grow Your Business with Export
From accidental export clients towards a global export strategy. With global marketing businesses can grow their export more successful.
Exporting products abroad gives every business basically limitless market opportunities. The global market can be so huge, that for a small and medium-size company it is basically limitless.
Exporting to foreign markets can lower risks and can protect you from the downsides of your local market. This is a big advantage of exporting, which can save your business.
With an export marketing strategy and your analytics data you can discover more export opportunities and countries and grow your business even more.
BUILDING TRUST IN A CROSS-CULTURAL MARKETING SALES FUNNEL
‘One size fits all’ is never enough
When developing a global brand marketing strategy, you have to realise that every country, market, demographic and lifestyle is different. Using an ‘One Size Fits All’ approach will, at best, don’t hurt your business, but at the worst, you’ll could loose markets and clients and damage your brand.
Your website is quite often the first point of contact for many international B2B buyers who are looking for a solution to their problem. It is also the first opportunity to build trust with them and influence their decision-making process. In order to do that, you need to understand the different stages of the different types of B2B sales funnels and how to tailor your content and messaging accordingly. Personal preferences, and uncertainties based on cultural backgrounds, will play an essential role in the complete funnel, starting from the very first touch-points.
- Get insights about your global markets.
- Start building trust in the earliest stages of your marketing-sales funnel
- Adapt to the demands of your different markets.
- Segment your (web)analytics data based on culture!
CULTURE CLUSTER SEGMENTING
Exploring the influence of culture in analytical data
Culture and data-driven marketing are two effective strategies for improving your export results. Data-driven marketing uses customer interactions and analytics data to develop campaigns and strategies tailored to specific markets and customers. This enables more effective targeting and optimisation of marketing activities, leading to better results.
By combining the culture cluster segmentation strategy with your data analytics strategy, you can create campaigns that are tailored to your target markets and have a higher probability of success.
ASSESSMENT
Do you want to know if your website suits cross-border sales or lead generation? Get answers with an assessment.
PRACTICAL ADVICE
Practical advice on implementing and improving your global analytical data strategy.
MASTERCLASS
From a one-day masterclass to customised training for your marketing and sales department.
WHITEPAPERS & KEYNOTES
Stay up to date by reading my whitepapers and blog articles. Meet me at a lecture or conference.
CULTURE BASED GLOBAL MARKETING
WANT TO KNOW HOW IONMOON CAN HELP? GET IN TOUCH AND SCHEDULE AN ONLINE MEETING.