What is culture and why need it

Sep 3, 2023 | Cultural Insights

What is culture and why you'll need it in export Cultural insights Navigating Cultural Understanding in International Sales and Marketing Did you ever had the experience a deal  slipped through your fingers, leaving you scratching your head, wondering what just...

Building trust Multiple culture

Dec 15, 2022 | Cultural Insights

Building Trust in an International Setting Cultural insights ​How Building Trust Drives Success in Global Marketing Strategies As every sales person knows, in international business, where transactions span across countries and cultures, trust becomes the cornerstone...